Sponsorship Opportunity for the 2026 Indianapolis 500
Sponsoring Ryan Norman in the 2026 Indianapolis 500 offers your brand a front-row seat at the largest single-day sporting event in the world—delivering global visibility, measurable return on investment, and exclusive access to a month-long calendar of high-level networking and hospitality experiences.
Unparalleled Reach and Exposure
- Global Viewership: The Indy 500 reaches over 5.3 million U.S. television viewers and draws a global audience through NBC Sports and international partners.
- Massive On-Site Attendance: With more than 300,000 fans at Indianapolis Motor Speedway, it’s the most attended single-day sporting event on the planet.
- Digital & Social Impact: The race generates tens of millions of online impressions across social platforms, team content, and livestreams—offering brands exponential reach through driver-driven storytelling and race-day excitement.
Brand Power Meets Cultural Icon
In 2026, Ryan Norman’s car will feature a bold and iconic partnership with the legendary rock band Journey, making him the only driver in the world with “Don’t Stop Believin’” emblazoned on the side of his car.
“I’ve carried that message with me my whole career,” says Ryan. “There have been moments when we were out of funding or out of time—but I kept pushing forward, because I’ve always believed that the right opportunity would come. That’s why ‘Don’t Stop Believin’ isn’t just a slogan on the car. It’s how I live my life, and how I race.”
Your brand will stand beside that message—one of perseverance, grit, and hope—resonating with fans across all generations.
WHY BECOME A SPONSOR ?
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INDYCAR fans are a desirable audience for sponsors, as their average annual household income is $88,500, and 42% are Millennials.*
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of Verizon Indycar Series fans say that when a company sponsors an event or sport that they follow, they are more likely to consider that companies brand, product(s), or service(s) for the first time.*
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of Verizon Indycar Series fans say that after seeing a sponsorship at a game/event in person or on TV, they bought the brand.*
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of Verizon Indycar Series fan say that after seeing a sponsorship at a game/event in person or on TV, they went and talked about the brand to friends and family.*
*Nielsen Sports Sponsorlink.
Key Demographics
Half of the U.S. has some interest in INDYCAR
Indycar fans are refined, coveted demographic
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THERE ARE 69 MILLION INDYCAR FANS IN THE US
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66% OF FANS ARE MALE
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INDYCAR FANS HAVE AN AVERAGE House-Hold INCOME OF $88,500+
*Nielsen Sports Sponsorlink.
INDYCAR FANS ARE MORE AFFLUENT
WHEN
COMPARED TO THE GENERAL POPULATION
Half of the U.S. has some interest in INDYCAR
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OF INDYCAR FANS ARE MILLENNIALS, A HIGHER SHARE THAN NASCAR OR THE BIG 4 SPORTS
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MORE LIKELY TO EARN $75K+
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MORE LIKELY TO BE A COLLEGE GRAD
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MORE LIKELY TO BE EMPLOYED
BECOME A SPONSOR
Allow your company the best possible exposure on a national stage of media and loyal fans to continuously display your best brand message.
Contact our team agent to build a customized sponsorship package for your brand.